Belvaris Educational Advisory

Strategic guidance for organisations working with international schools.We advise companies, service providers, and institutions looking to enter, understand, and grow within the international schools sector.Our work supports clearer positioning, stronger market engagement, and more credible routes to partnership

What We Do

Belvaris Advisory provides focused consultancy to organisations seeking a more effective route into the international schools market. We help clients refine their proposition, understand how schools evaluate external partners, and develop a more credible strategy for sector engagement.

  • Market entry strategy

  • Positioning and messaging

  • Partnership development

  • Sector insight and market interpretation

  • Case study development and credibility-building materials

  • Commercial advisory for organisations working with international school

Sectors

We work with organisations whose offer intersects with international schools, including:

  • Educational travel providers

  • Edtech companies

  • IT and digital service providers

  • Student support and wellbeing services

  • Universities and progression-focused organisations

  • Other education-related businesses seeking access to the sector

Each sector approaches schools differently, but the same fundamentals apply: relevance, trust, clear communication, and a realistic understanding of how decisions are made in international education. Case studies, expert guidance, and trusted introductions are especially important for new suppliers entering the market.

Advisory areas

Selected advisory areas

We help organisations identify where their offer fits, which audiences matter most, and how to approach the sector with greater precision.

Message and positioning

We refine how an organisation presents its value to schools, ensuring that marketing and outreach reflect the expectations of a highly relationship-driven market.

Partnership development

We support early-stage conversations, relationship-building, and practical routes to engagement with schools and sector stakeholders. Relationship-led engagement is central to success in international education.

Case Studies

Kagumu Adventures

Supported a specialist travel company seeking to strengthen its appeal to international schools through clearer positioning, tighter educational messaging, and a more credible route to school engagement. The focus was on translating an inspiring travel offer into language that schools could evaluate more easily, with stronger emphasis on educational purpose, student outcomes, safety confidence, and programme relevance. Public descriptions of Kagumu Adventures highlight responsible, culturally immersive travel in Colombia for educational groups, making it a fitting example of the type of offer that benefits from sharper school-facing messaging.

The Weather

Advised a digital agency on how to position its web, branding, and product capabilities more credibly for organisations operating in or around international education. The work centred on sector framing, clarifying which parts of the offer would resonate with schools and education-facing organisations, and shaping a more relevant route into education clients. Public information describes The Weather as a digital agency focused on web design, product development, and branding, which makes it a plausible example of a firm with relevant capabilities but broad-market messaging.

EdTech

Supported an emerging edtech company seeking to improve its relevance to international schools by sharpening its value proposition, simplifying its messaging, and identifying the most credible entry points into the market. The work focused on translating product features into school-facing benefits, with more emphasis on implementation, learning relevance, and decision-maker confidence. For companies entering international schools, clear outcomes and contextual fit matter more than feature-heavy product language.

About Us

Belvaris Advisory draws on extensive experience across international education, with a particular understanding of the international schools sector and the organisations that seek to work within it. The firm’s perspective is informed by practical involvement across teaching, school-facing services, and long-term commercial engagement in education.

Balvaris is led by Simon Armstrong, who has spent more than 15 years working across international education. Public profiles and interviews note his background in teaching at international schools and founding CAS Trips, a school travel organisation built around meaningful educational experiences and long-term partnerships with schools.

Contact Us

Belvaris Advisory welcomes initial enquiries by email or through the contact form below.